Opinion

Editors’ Picks – Neuroscience Book Sharing 

Editors’ Picks – Neuroscience Book Sharing 

I did not start with a career goal of becoming a neuroscientist, nor have I been a book lover in general, since my ADHD often kept me from finishing them. Somehow, while pursuing my growing passion for this field, I came across a few neuroscience books that strengthened my knowledge, broadened my view, and gave me company in the cold, dark Dutch winter.

Literally stepping into another’s shoes: The body-swap illusion 

Literally stepping into another’s shoes: The body-swap illusion 

From the moment you are born, you live in one body. This body grounds your perspective: you see, hear, and feel the world from this single point of view. Yet this also means you are stuck inside it. You can never truly know what it is like to be someone else. Or can you? With a few clever tricks, your brain can be persuaded that you have stepped into another body. This is the body-swap illusion.

Dear AI chatbots, enough with the flattery

Dear AI chatbots, enough with the flattery

Were you called a genius, visionary, or brilliant by an LLM (large language model) based on the last idea you discussed with it? But deep down, you know that the idea was half-baked and needed major refinement? The over-the-top ego massage may lead to an egoistic society. Read further to know why and how to stop it.

Life’s Big Questions: What is love?

Life’s Big Questions: What is love?

Love takes on many shapes and forms; it can move mountains, remain unrequited, or last a lifetime. It has the power to make us feel like the happiest person in the world, but also the saddest. Arguably the most powerful emotion of all, love can largely be explained by what happens in our brains. But can it really be reduced to biochemical signals?

Neuromarketing: Innovation or manipulation?

Neuromarketing: Innovation or manipulation?

As you casually buy gifts for the holidays, a hidden force guides you towards certain stores and products. Unbeknownst to you, their appearance has been tailor-made to catch your attention. This is neuromarketing; utilizing the brain’s reactions to ads and products.

The case for youth and diversity in science

The case for youth and diversity in science

The most valuable resource a society can hope to import, collect, and sustain is not oil, gold, or diamonds but the brain of a young scientist. Policymakers who forget this should revisit the fable of the hen that laid golden eggs. If the hen is killed, no more golden eggs.