Freeze to decide

Freeze to decide

A threat! One person runs away while the other faces the fight. How do we decide what to do? Research shows that our body’s freeze reaction plays a role in these types of decisions.

Too much to sense at once

Too much to sense at once

Imagine that every detail you see, hear or smell triggers your thoughts simultaneously. From every tiny inscription on the packaging to all the massive sales signs, from a nearby whisper to the distant traffic… It is all too much to sense at once: this is what sensory overload feels like.

How Insights from Psychology Shape Your Devices

How Insights from Psychology Shape Your Devices

A smartphone that feels intuitive to use, menus where you can easily find what you are looking for, or an app that runs smoothly and has nice colors. All these features give the user a good experience, and insights from psychology may well have helped with that.

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