Neuromyths

Neuromyths

We are more creative than we think

We are more creative than we think

The Nobel prize winner Linus Pauling used to say “I think I think harder, think more than other people do” to explain his remarkable creative performances. And he was probably right: not everyone could have unravelled the mystery of how atoms are arranged and bounded together (Nobel Prize in Chemistry, 1954). Yet, does it mean that creativity isn’t within everyone’s reach? What is creativity really and how can we master it?

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