Cognitie

The Einstein in your brain

The Einstein in your brain

If you pause to consider all the things you do in a single day, you seldom realise how much understanding of physics it requires—even more so when we do not pause. Yet you wouldn’t get quite far with pouring coffee into your mug, interlacing a chain lock through your bike, or using a zebra crossing without some understanding of the natural laws that govern the world. How does your brain understand the physical world so well, but its formulas so poorly?

Neuromarketing: Innovation or manipulation?

Neuromarketing: Innovation or manipulation?

As you casually buy gifts for the holidays, a hidden force guides you towards certain stores and products. Unbeknownst to you, their appearance has been tailor-made to catch your attention. This is neuromarketing; utilizing the brain’s reactions to ads and products.

Exploring consciousness: Daniel Dennett’s legacy

Exploring consciousness: Daniel Dennett’s legacy

“The secret of happiness is: Find something more important than you are and dedicate your life to it.” This was said by Daniel Dennett, a world-renowned American Philosopher who sadly passed away on 19 April. He certainly followed his own word and left a legacy of his work on consciousness, free will, ethics and artificial intelligence. Let’s explore some of his ideas!