Cognitie

Neuromarketing: Innovation or manipulation?

Neuromarketing: Innovation or manipulation?

As you casually buy gifts for the holidays, a hidden force guides you towards certain stores and products. Unbeknownst to you, their appearance has been tailor-made to catch your attention. This is neuromarketing; utilizing the brain’s reactions to ads and products.

Exploring consciousness: Daniel Dennett’s legacy

Exploring consciousness: Daniel Dennett’s legacy

“The secret of happiness is: Find something more important than you are and dedicate your life to it.” This was said by Daniel Dennett, a world-renowned American Philosopher who sadly passed away on 19 April. He certainly followed his own word and left a legacy of his work on consciousness, free will, ethics and artificial intelligence. Let’s explore some of his ideas!