What can you see with your mind’s eye?
Think of an apple. What do you “see” in your mind’s “eye”? A vivid image
Science
science
Life’s Big Questions: What is love?
Love takes on many shapes and forms; it can move mountains, remain unrequited, or last a lifetime. It has the power to make us feel like the happiest person in the world, but also the saddest. Arguably the most powerful emotion of all, love can largely be explained by what happens in our brains. But can it really be reduced to biochemical signals?
Arachnophobia: why we fear spiders more than other bugs
Fear of spiders (arachnophobia) is one of the most common fears. Researchers consistently find that people are more afraid of spiders than other bugs, this blog explains why this might be and how to overcome this fear.
The truth about memory: Debunking five myths
Our memory consists of fascinating and complex processes that play a central role in shaping our identity and daily life. Yet, there are many misconceptions about how our memory works. In this post, I will debunk some of these myths with the help of science.
Unwrapping the psychology of gift-giving
Whether it is your sister’s birthday or your parents’ anniversary, the search for the perfect gift begins! But what actually happens in our minds when we give a gift? And is it really true that giving gifts makes us happier than receiving?
Do zodiac signs influence happiness? Science says no!
Whether it’s checking your daily horoscope for love advice or sharing zodiac memes with friends, astrology is everywhere. Many of us find comfort in the idea that the stars might hold clues about our lives—but can they really?
Life’s Big Questions: Why do we dream?
Why we dream has been a mystery for centuries. Neuroscientists in California have come up with a possible answer: Dreams might be a way for the brain to protect itself.
More than just brain power: Where do memories live?
We usually think of memory as something that happens only in the brain. But what if it’s not just neurons that can learn? Research by Nikolay Kukushkin suggests that other cells in the body can also adapt and “remember,” using methods like spaced repetition.
Neuromarketing: Innovation or manipulation?
As you casually buy gifts for the holidays, a hidden force guides you towards certain stores and products. Unbeknownst to you, their appearance has been tailor-made to catch your attention. This is neuromarketing; utilizing the brain’s reactions to ads and products.
How our brains use stereotypes: A peek into the science of social communication
Stereotypes help us navigate social situations, but they can also mislead us. What happens when our assumptions clash with reality? Using a unique communication game, researchers reveal how feedback reshapes our behavior and how early experiences influence our ability to adapt.