science
As you casually buy gifts for the holidays, a hidden force guides you towards certain stores and products. Unbeknownst to you, their appearance has been tailor-made to catch your attention. This is neuromarketing; utilizing the brain’s reactions to ads and products.
Stereotypes help us navigate social situations, but they can also mislead us. What happens when our assumptions clash with reality? Using a unique communication game, researchers reveal how feedback reshapes our behavior and how early experiences influence our ability to adapt.
The most valuable resource a society can hope to import, collect, and sustain is not oil, gold, or diamonds but the brain of a young scientist. Policymakers who forget this should revisit the fable of the hen that laid golden eggs. If the hen is killed, no more golden eggs.
Are you someone who is often complimented for their perfect accent in a foreign language like English? Does learning accents come easily to you? You could be a “Super-pronouncer”!
Have you ever felt your heart racing before getting on stage, only to feel your
Have you ever wondered how children become great communicators? Research shows that early social experiences, like those shared at daycare, could shape how well children are able to adjust their communication to others.
Some people are more sensitive to the environment than others. Recent research shows that individuals
The concentrations of the brain’s key signal molecules can be measured with magnetic resonance spectroscopy, a relatively unknown imaging technique. What can we learn about how our brains work with this technique?
Today we have tools to change and manipulate DNA, the fundamental instruction manual that makes up who we are. What would happen if we fast forward in our imagination a little bit, and contemplate the future of genetics in the healthy and diseased brain?
Noninvasive brain stimulation techniques can be broadly classified as electrical, magnetic, or sonographic. Let’s take a glimpse at the most common ones and their promising future.