Research

More than just brain power: Where do memories live?

More than just brain power: Where do memories live?

We usually think of memory as something that happens only in the brain. But what if it’s not just neurons that can learn? Research by Nikolay Kukushkin suggests that other cells in the body can also adapt and “remember,” using methods like spaced repetition.

Neuromarketing: Innovation or manipulation?

Neuromarketing: Innovation or manipulation?

As you casually buy gifts for the holidays, a hidden force guides you towards certain stores and products. Unbeknownst to you, their appearance has been tailor-made to catch your attention. This is neuromarketing; utilizing the brain’s reactions to ads and products.