As you casually buy gifts for the holidays, a hidden force guides you towards certain stores and products. Unbeknownst to you, their appearance has been tailor-made to catch your attention. This is neuromarketing; utilizing the brain’s reactions to ads and products.
Are you someone who is often complimented for their perfect accent in a foreign language like English? Does learning accents come easily to you? You could be a “Super-pronouncer”!
The concentrations of the brain’s key signal molecules can be measured with magnetic resonance spectroscopy, a relatively unknown imaging technique. What can we learn about how our brains work with this technique?
The pleasure from reading among youth is declining, and that’s a problem. Promoting reading pleasure early in childhood seems important. But is it really? And how do you promote the reading pleasure of children?
We make choices all day long. But what is the effect of stress on your choices? The reward system and stress system are connected, making the advantages of a choice suddenly seem more important than the disadvantages. But what are the long-term effects of this?
We live in a quickly changing world where we need to adapt to new environments on a regular basis. For example, when learning a new language. But what factors contribute to this successful learning, and what happens when we encounter challenges?
Everyone is sensitive to environmental stimuli, but the degree to which we are sensitive differs between individuals. This infographic describes the latest scientific insight on what high sensitivity feels like for adults.
A man reports his whole world frequently flips by 90 degrees. He is not alone. Researchers at the Donders institute aim to investigate this curious phenomenon.
Have you ever found yourself in a situation where you wanted to say something, but simply could not find the words you were looking for? That’s what people with aphasia experience all the time.
A smartphone that feels intuitive to use, menus where you can easily find what you are looking for, or an app that runs smoothly and has nice colors. All these features give the user a good experience, and insights from psychology may well have helped with that.