Guest Blogger

Harnessing the power of our beautiful minds

Harnessing the power of our beautiful minds

Brain Computer Interfaces are technologies that open up new realms of possibilities in medicine and beyond, but ethical guidelines and legislation have not yet caught up with the rapid developments in this field. What can this technology do? And what does the future hold for it?

Neuromarketing: Innovation or manipulation?

Neuromarketing: Innovation or manipulation?

As you casually buy gifts for the holidays, a hidden force guides you towards certain stores and products. Unbeknownst to you, their appearance has been tailor-made to catch your attention. This is neuromarketing; utilizing the brain’s reactions to ads and products.