Have you ever produced a brilliant idea, only to have someone point out it’s oddly similar to something that came out years ago? This phenomenon is called cryptomnesia and occurs when you have encountered something previously, but it is hidden from your conscious memory, leading you to believe it’s a novel idea
Whether it’s checking your daily horoscope for love advice or sharing zodiac memes with friends, astrology is everywhere. Many of us find comfort in the idea that the stars might hold clues about our lives—but can they really?
Why we dream has been a mystery for centuries. Neuroscientists in California have come up with a possible answer: Dreams might be a way for the brain to protect itself.
We usually think of memory as something that happens only in the brain. But what if it’s not just neurons that can learn? Research by Nikolay Kukushkin suggests that other cells in the body can also adapt and “remember,” using methods like spaced repetition.
“What if your brain’s function isn’t just about connections but also about its shape? Scientists have discovered that the brain’s geometry shapes its function—challenging decades of neuroscience!”
Winter’s long nights and short days already challenge our sleep cycles. Add blue light from screens and artificial lighting into the mix, and your circadian rhythm can spiral into chaos. Here’s a quick dive into why blue light disrupts sleep more during winter and what you can do about it.
As you casually buy gifts for the holidays, a hidden force guides you towards certain stores and products. Unbeknownst to you, their appearance has been tailor-made to catch your attention. This is neuromarketing; utilizing the brain’s reactions to ads and products.
Stereotypes help us navigate social situations, but they can also mislead us. What happens when our assumptions clash with reality? Using a unique communication game, researchers reveal how feedback reshapes our behavior and how early experiences influence our ability to adapt.
Functional MRI (fMRI) has long been a core method to study brain function. Conventional fMRI,
From an early age, nearly all children are exposed to music. What role does that have in their brain development?
The power of colour: How shades shape your day 
What can you see with your mind’s eye? 
Can a sad banana make you buy It? The surprising science of food waste 
